CADBURY

Go madbury

Cadbury have opened their doors to allow the general public to get stuck in and create the next big Cadbury Dairy Milk bar. Just imagine that. The idea of personalising your own bar that will be loved by the general public and become an icon amongst the other famous Cadbury bars is enough to get anyone’s mouth watering and experimenting. So what did we do to launch such an event? Well we invited people to go Madbury for Cadbury...and here's the work!

The shortlisted bars

Out of over 220,000 entries…wow…three of the invented bars were then turned into real mass produced bars for the general public to try, and the winning bar would stay on the shelves forever more. So we had to create some competition between them and announce the shortlisted flavours. Which bar gets your vote? These appeared as 6 sheet posters as well as 48 sheet and even 96 sheets.

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Cadbury Roses 

For years what is the best way to say Thank You? Well, Cadbury Roses has always been a pretty good way to do it! So in this commercial we see a little boy saying Roses to anyone who does something nice like stopping their car to allow him to cross the road or delivering an orange juice to his table in a cafe. Why is he saying this? All is revealed at the end of the film.

Cadbury Mini Eggs

Don’t we all just love them? Cadbury Mini Eggs. They’re dinky, colourful and very moorish. That’s why they are Britains biggest selling egg at Easter. Of course Cadbury wanted to tell the world and his wife about this and who was I to argue? I love them and I love all the graphic elements of the pack. So we embraced that and produced these.

They had lovely colourful standout on the streets.

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