Nike

PARKLIFE

Probably one of the best ads I've ever done, and even the general public agreed with me. It came number 15 in the best commercials of the 20th Century, was featured on TV as one of the 'ads that changed fashion', won tons of awards, and was amazing to make.

I feel very privileged to have seen Eric Cantona play his last game of football before he retired, as well as working with Ian Wright, Robbie Fowler and David Seaman, not to mention the director Jonathan Glazer of Sexy Beast fame. When I did this ad, Nike were really only known for their basketball and running shoes. Now they are one of the biggest sponsors of the beautiful game.

FOWLER 'GOD'

Whilst shooting a football commercial in Rome we saw that a young boy had built a shrine to his beloved team Lazio. We were working on a Nike print campaign for the GX boot that was being endorsed by Robbie Fowler. He was called God in Liverpool, so a shrine was built for him. I was awarded a silver D&AD pencil for the most outstanding art direction for this work.

NIKE POSTERS

Nike posters were exceptionally hard to do, and to produce three was a bit of a task. Two for rugby and the third for Arsenal when they went for a whole season without a loss...hence Arsena.