SAGA

The world is waiting to meet you

“Saga is often thought of as a gentle, all cruise ships and silver hair brand. Which is not the truth. So it was time to change the conversation and define Saga not by age, but by energy and vivacity. Featuring only the people they have met on their travels and the impression they have left on them. With the line ‘The world is waiting to meet you’ you’d be forgiven for thinking Charlotte, Molly, Peter and Amy - the subjects of our stories - were in their 20s or 30s, because age is only a number!”

Time shouldn’t change a thing.

As we all get older our passions and spirits don’t change. We are now an ageless generation who want to continue doing what they like until they are pushing up daisies. Well Saga insurance understand that so much so that they have introduced a three year fixed Home and Car insurance policy. We created a line that reads ‘Time shouldn’t change a thing’ with a series of print ads and two TV commercials.